Whether you manage a popular brand that needs to re-connect with gay and lesbian consumers or you run a business targeted specifically at the LGBT market, our advertising services will ensure that your message is delivered effectively to your target audience.
Gay audiences typically have a higher disposable income – £34,200 per annum versus the national average of £24,800 per annum – and spend over £2,000 per annum online.
£4.8 billion are spent by gay consumers in the UK online each year. Expanding that to purchasing power both offline and online, the pink pound is estimated to be worth £81 billion in the UK alone and $641 billion in the USA.
Tapping into this market requires creativity, innovation and a certain sensitivity to the audience’s minds and hearts.
Yet achieving this without knowledge and experience of the LGBT community is difficult and dabbling in the market could lead to a PR disaster.
You need the help of experts, with inside knowledge and marketing expertise. This is where we step in… At Pink!, we have worked closely with lesbian and gay consumers and businesses. In fact, some of us have been dealing with them since the day we were born (yes, homosexuality is genetic, not acquired)!
ROI-driven media buying and strategic planning across all media channels and formats. Delivering effective, targeted advertising campaigns.
Ground-breaking digital advertising campaigns in gay and mainstream media. PPC, contextual advertising and affiliate marketing expertise.
Smart, sleek and even sexy creative design. Thinking outside the box to deliver memorable, highly effective messages for all brands.
Gay & Lesbian Media Partners